Marketing

Online Journals space Databases space Web Sites space Contacts

Online Journals for Marketing

Read the General Use Guidelines for Electronic Resources

Journal of Business Research

Journal of Retailing and Consumer Services

Social Science Research

Online Databases for Marketing

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Subject Specific (25 titles) General & Multidisciplinary (30 titles)
ABI/Inform
Business Source Elite
Choices 3
County Business Patterns Available to non-OSU users
EconLit
Economy at a Glance Available to non-OSU users
EconPapers Available to non-OSU users
Factiva (requires Internet Explorer)
Hoover's Online Available to non-OSU users
Hospitality and Tourism Index
International Financial Statistics
Mediamark Reporter with MRI+ Available to non-OSU users
Mergent Online
Occupational Outlook Handbook Available to non-OSU users
Project Muse (Selected Full-text Journals)
Regional Business News
REIS (Regional Economic Information System)
SEC EDGAR (Security & Exchange Commission Electronic Data Gathering, Analysis, & Retrieval) Available to non-OSU users
Social Sciences Citation Index via Web of Science
SourceOECD
Stat-USA
Survey of Current Business Available to non-OSU users
ThomasNet.com Available to non-OSU users
U.S. Census Bureau Available to non-OSU users
U.S. Exports and Imports
Academic Search Elite
Annual Reviews
AP Photo Archive
APS Online (1740-1900)
Biography and Genealogy Master Index (BGMI)
Books In Print
Choice: Current Reviews for Academic Libraries
Chronicle of Higher Education
Chronicle of Philanthropy Guide to Grants Database
Digital Dissertations / Dissertation Abstracts
EBSCO Databases
Factiva (requires Internet Explorer)
FirstSearch Databases (for database listing, click the Information button)
Journal Citation Reports (JCR Web)
LexisNexis Academic (formerly Academic Universe)
MAS Ultra - School Edition
MasterFILE Premier
Memorial Institute for the Prevention of Terrorism Databases Available to non-OSU users
NetLibrary
Oklahoma Periodicals Index Available to non-OSU users
Online Books Page Available to non-OSU users
Oxford Reference Online
PapersFirst
Proceedings
Proquest (General Topics/Full-text)
Sage E-Reference Collection
Science Direct
Web of Knowledge CrossSearch
Web of Science
WorldCat (Worldwide Library Collections)

Web Sites of Interest for Marketing

  • CreatAbiliTOYS! - The Museum of Advertising Icons -- The Museum is a collection of over 650 advertising icons spanning a century of American history. The primary mission of the Museum is to "keep alive the most successful (and not so successful) advertising campaigns of today and yesteryear." In addition to the full Museum exhibit where the items can be looked at individually with a bit of their history included, the site contains information on what makes something a collectible, how to determine its value, types of collections and their quality ratings.
  • MediaFinder -- "The source for subscription, advertising and mailing list rates & info for 86,000 US & International print media & catalogs." Searchable or browsable by type of publication: magazines, catalogs, newsletters, newspapers, directories, mailing lists, advertising, periodicals.
  • MSU-CIBER Center for International Business Education and Research -- Information on doing business internationally and links to other sites with similar information. Excerpts from Journal of International Marketing. Users can subscribe to a mailing list for discussion of International Marketing issues. Sections on exporting and operating in a global economy.
  • Telemarketing Resource Directory -- This list of links is provided as part of a commercial telemarketing site and includes links to articles, a journal, and business-related Web sites of interest to telemarketers.
  • Teleplaza -- "A World Wide Web Table of Contents for Call Center, CTI, Teleservicing and Internet resources by company and product/service." Sections include: Internet resources, job postings, events, legislation.
  • Web Marketing Information Center -- A lightly annotated guide to over 500 online articles about online marketing. Search the collection or browse by topic.

If you have any questions or if you would like to have a link to a particular journal or database added, please contact:

Digital Library Services
Edmon Low Library
Oklahoma State University
Stillwater, OK 74078-1071
Telephone: 405-744-9161
Toll-free: 877-744-9161
FAX: 405-744-5183
Email: lib-dls@okstate.edu
OR Steve Locy
Marketing Liaison Librarian
Humanities & Social Sciences Division
Edmon Low Library
Oklahoma State University
Stillwater, OK 74078-1071
Telephone: (405) 744-3272
Email: steven.locy@okstate.edu

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URL: http://www.library.okstate.edu/acaddept/mktg.cfm
Last Updated: 05/13/2008