T. AL WHEELER
T. Al Wheeler, Jr., CFRE, brings to the conference a 30-year career in
institutional resource development. During six years as an officer and
director of Ketchum, Inc., the fund-raising counseling firm, he directed
and managed some of the company's largest campaigns. He is currently vice
president for institutional advancement at Lenoir-Rhyne College in Hickory,
NC and president of Wheeler & Associates, FRC. He has conducted resource
development workshops on major gifts fund-raising campaigns for CASE, NSFRE
and for a wide array of gift-supported organizations. Wheeler holds
bachelor's and master's degrees in economics from Duke University. Travel
with wife, Patty, bicycle touring/camping, and reading are his special
interests.
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I would like to propose a two hour workshop for either an advanced or beginner track that applies the criteria described during the Irvine meeting.
The workshop would include a review of applicable rhetorical theory, a selection of rhetorical criteria, and analysis and discussion of fund raising media, letters, proposals, speeches, etc submitted by the participants.
Specific components will be analyzed and discussed to determine if the speaker/writer demonstrated knowledge of the rhetorical problem, tone, persona, strategy, and purpose. Additionally, a discussion of valuative criteria will include a comparison between theoretical analysis and actual outcomes.
I will ask participants to send a sample of fund raising rhetoric to me prior to the meeting. From the samples I will select key components and provide some analysis for the audience. The discussion will include however ample opportunity for the participants to make their own rhetorical judgments and analysis.
The purpose of the workshop is to provide for the participants additional tools to build effective fund raising communication in a variety of contexts.
ROBERT HOUSE
Bob House is Assistant Dean of External Affairs, for the University of
Arizona Libraries in Tucson.
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Alliance with Athletics based on the University of New Mexico model
Alliances with colleges at ISU, in particular, the College of Veterinary Medicine
Placing the library as a component of ISU's $300 million capital campaign
Changing the premise of the ISU Library Friends, partially by changing the membership policy but also by co-sponsoring events with other units on campus and other organizations in Ames
Giving the library more visibility in the media--particularly in a positive, pro-active way (any media coverage has always been very reactive and usually not very positive
My presentation would include what is happening with each of these points. I propose leading an interactive discussion on what other libraries are doing to create alliances at their universities.
CAROLYN OPSOMER
Carolyn Opsomer is Director of Development and Donor Relations for
the Iowa State University Library. She is employed by the ISU Foundation
and started in her position in September 1995. Prior to that, she held
several positions in the development office at Cornell University, Ithaca, NY;
both in central development and at Cornell Law School. She worked there for
four years. Her most current focus at the Iowa State University
Library has been on funding the Library's portion of the recently
(September 1996) announced $300 million capital campaign. She is also
responsible for fund raising for ISU Foundation projects.
In November, 1996, Cook Library sponsored an exhibit of The British Council, "Contemporary British Novelists." In addition to the actual exhibit, we declared November British literature month at the Library and planned a collection of activities to complement the exhibit throughout the month. These activities included a speaker series, video series, Internet workshop, opening invitational reception, and printed narrative piece. In doing so, a committee of faculty, including the dean of the College of Liberal Arts, was formed. The participating faculty, largely representing the English Department, became very excited about and involved in the program; several of them served as facilitators for the video series and/or presenters in the speaker series. As a result of this program, that particular college is very pleased with the Library at this time. This project also helped foster a greater depth of relationship with the members of the Physical Plant on campus. We plan to find other types of activities to "bond" with each college on campus.
Other attempts to "bond" with additional colleges on campus include the submission of grant proposals for collection development to support areas slated for program expansion in their disciplines,. At this time, faculty in disciplines such as environmental science (urban ecology) and gerontology are working collaboratively with the Library on join grant ventures. We plan to look for areas in each college to focus a project on. This type of alliance building is essential to build "good will" and greater interest by faculty and staff prior to introducing any type of faculty/staff library funding campaign.
NANCY T. BRAVERMAN
Nancy T. Braverman is currently the Planning and Development officer of
the Library and Instructional Technologies division of Towson State
University, Towson, Maryland. As such, she is responsible for grant
writing, fund raising, public relations for the library, strategic and
facilities planning, and staff development. Currently, Nancy holds an
elected position on the Towson State University Staff Council. Prior to
joining the library staff in 1994, she served as Assistant Director of
Special Projects and Affirmative Action Office in the Office of the
President at Towson State. Other presentations include a workshop entitled,
"Conference Planning: From Site Selection to Closing Remarks," at the
Society for College and University Planners 1993 National Conference and
at the Society's 1992 Regional Conference. Nancy holds an MS degree
in Human Resource Administration from Towson State. Personally, she is
the proud mother of Max (5) and Emily (2) and wife of Philip.
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JUDY RAPP SMITH
Judy Rapp Smith has been Vice Provost for Development in the College of
Letters and Science, UCLA, since 1992. Previously, she was Director of
Development, Major Gifts, for the Library Foundation of San Francisco
during the campaign for SFPL's New Main Library. Her earlier experience
includes terms as Executive Director of Development for Mills College, and
Director of Capital Campaigns and later Vice President for Institutional
Development at the Pacific School of Religion, Berkeley. She has worked
widely as a trainer and consultant in the development field. She has a BA
in Philosophy and Religion from Mills College, and an MRE (Religious
Education) from the Pacific School of Religion.
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