My position in the library is Rare Books & Special Collections Librarian, Faculty Liaison to the Friends of the NIU Libraries, and now the newly added responsibility of Library Development Officer. As Library Development Officer, I began my own planning and campaign goals for the library. I placed emphasis on our Friends group by increasing membership and upgrading contribution levels. In less than three years, membership in our Friends group has increased from 38 to 386 and many of them have upgraded from individual membership to family and life memberships. It take a great effort for any librarian to cultivate relationships with Friends members and extend open invitations to members who wish to visit the library. Their visits to the library provide us the opportunity to market our unique collections, in the hope that they will take an interest in one or more of the collections. In this way, we often receive donations of materials that complement our existing collections; donations of money that are placed in an existing endowment fund that benefits a particular collection; or an endowment fund is established to fund the purchase and preservation of a collection in a donor's particular interest. In the meantime, because of their interest, our current Friends members share with their friends the knowledge of the wealth of our resources.
In 1995-1996, we have receive threemajor personal collections. Each was appraised at approximately $15,000 to $25,000. Two endowments to support these donated collections were established after we received them. The total of these endowments is over $35,000. My proposed presentation will include identifying prospects, cultivation, stewardship and recognition of individual donors and their contributions.
Any library that wishes to have a successful fund-raising program requires the support of its administration. The support and suggestions that the library development officer receives from the director/dean of the library have a great impact on his/her immediate success. The administrator plays a vital role in bridging the gap between the library and the university's development office. In my own experience, my boss always takes time from his busy schedule to meet with prospects whom I have identified. When I ask for additional human resources and advanced equipment, he responds to my needs immediately. In order to maintain a productive fund-raising campaign, the supportive staff also play an integral part in its success. He also accepts my advice and suggestions and always provides encouragement and moral support in my endeavors. I would like to share some of my personal experiences with other librarians and development officers and inform them that their unique library collections are great assets for promoting fund raising for their libraries.
SAMUEL T. HUANG
Samuel T. Huang is Professor, Univeristy Libraries, Northern Illinois
University at De Kalb. He has an MA in Library & Information Studies
(1968) and an MS in Special Education (1977). In his present positions as
Curator of the Rare Books & Special Collections, FacultyLiaison to the
Friends of NIU Libraries, and University Libraries Development Officer, he
has established four endowments and increased friends membership from 34
to 401 in three years time. In 1996, he initiated a "Adopt-A-Journal"
program for NIU Libraries and is in the process of developing an
"Adopt-A-Book" program.
The "Campaign for the UCI Dance Collection" will work through sympathetic people to make contact with southern Californians interested in dance. The appeal will ask them to take an interest in the strongest library collection of dance materials in the West (which is also the steward of unique papers of choreographers, dance teachers and critics, etc., which draw researchers from everywhere). Some portion of the larger population of people interested in dance performance will discover an interest in dance library materials, and we will have our donor base!
MICHAEL HAGGIN
Michael Haggin joined the University of California, Irvine, as Director of
Development, UCI Libraries in 1996. From 1994-96, he worked in a record-
setting comprehensive campaign as Associate Director of Cornell University's
Western Regional Office (in Solana Beach, CA). His work for Cornell was
primarily in northern California, the San Diego area, and Arizona. All three
areas attained their regional campaign goals and their annual goals for the
Tower Club (the top annual donor recognition level). In almost nine years in
professional fund raising, Michael directed three regional campaigns for
national missions for the Presbyterian Church (USA), completed a stalled
comprehensive campaign for San Francisco Theological Seminary, and designed
and implemented a comprehensive fund raising program for Heald Colleges of
California. He has been active in CASE as a volunteer committeeman and
presenter. He has taught at the University of Connecticut and at Yale,
served as pastor of parish churches in Buffalo, NY, and New Haven, CT, and
qualified as a tank commander on Range 80 at Grafenwoehr. He is a native of
southern California. He holds the AB degree from Harvard, and M.Phil
(history) and M.Div. degrees from Yale. He lives in Irvine with his wife
Connie (Cornell '77) and their children Stewart (UCI '12) and Patience
(UCI '14).
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HARRIE M. HUGHES
Harrie Hughes has been Director of Development at Northwestern University
Library since 1993. From 1991 to 1993, she was Assistant Director of
Development Communications in Northwestern's main development office where
two publications she created received silver and bronze awards from
the Council for the Advancement of Education (CASE). One was cited in CASE
Currents as an excellent example of the stewardship of donors. Harrie had her
own communications and marketing business for 10 years. She previously
worked as a journalist with United Press International in New York and
Chicago, as Director of Public Relations at Saint Joseph Hospital, and as
Director of Public Relations at Rush-Presbyterian-St. Luke's Medical
Center, both in Chicago. She grew up in the newspaper busines, working on
family-owned newspapers in New Hampshire and Upstate New York. She earned
a BA in American history at Manhattanville College (Purchase, N.Y.), an MA
in Pastoral Studies at Loyola University (Chicago), and is certified in
spiritual direction by the Institute of Spiritual Companionship (Chicago).
She has taken numerous fiction, poetry, and memoir-writing courses at the
Ragdale Foundation in Lake Forest, IL. Her husband, Frank, is a
neurobiologist at Rush-Presbyterian-St. Luke's Medical Center and is
completing a text book based on computer software he has developed for
teaching in a problem-based curriculum. They have two children. Lindsay is
a sophomore at Denison University and Nick, an Eagle Scout, is a high
school senior waiting to hear from colleges and universities in the west
so he can pursue extreme skiing and snowboarding. The family are avid
skiers--Harrie and Frank met skiing in Aspen. In December, Harrie took a
two-day snowboarding clinic that was "humbling and bruising, but
exhilarating." She says "What am I most grateful for? My family--both the
one I grew up in and the one I am a parent of.
GWENDOLEN R. LEIGHTY
Gwendolen R. Leighty has been the Development Officer for the Smithsonian
Institution Libraries since 1994. She is responsible for raising funds from
individuals, foundations, corporations and associations, and works with the
Libraries Director on strategic planning for long-term advancement priorities.
Prior to her position at the Libraries, Gwen was a Development Specialist in
the Smithsonian's Office of Membership and Development from 1989-1993,
responsible for communications (including publications) and corporate and
foundation stewardship, as well as working with the Smithsonian National Board,
individual giving cultivation strategies, and special projects including the
Institution's endowed gift policies. From 1984-1989 she was Assistant Director
of Communications in the Yale University Development Office. Gwen holds a
Masters of Public Administration degree in non-profit administration from The
George Washington University (1982) and a B.A. in Renaissance Studies from
Dartmouth College (1978).
PATTY WHEELER
Patty Wheeler graduated from UNC-Chapel Hill with a degree in journalism
and had a 30-year career in newspapers/public relations before accepting a
position as Director of Development for the Library at Appalachian State
University in 1994. She is a former editor/publisher of a weekly newspaper
in West Jefferson, NC, and appeared for two years on "North Carolina This
Week" on UNC Public TV. She has helped her husband, Al, with his
fund raising consulting business for about 10 years and has served on
several boards during capital campaigns.
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It appears the Library's development plan has been successful. The number of Library Associates (donors to the Library) has grown from 1,500 in 1989 to 3,300 strong today. On the Cal campus, only the schools of engineering and business can claim larger numbers of current donors--and they have alumni! Associates' generosity is such that gifts in 1995-96 ($6,263,341) represented almost a 30-fold increase from the amount received in 1989 ($208,000)!
We attribute our success to many things, but the keys I wish to discuss and highlight include:
The Library Development Office has taken a long-term view of development;
We have been able to strike a balance between the "traditional" and the "new-age" library.
It is my intention to provide samples of successful solicitations and communications designed to attract new donors to the Library and keep current donors giving. I also would like to discuss the techniques and programs we have used to build and maintain bridges with the central campus development office.
WENDY MIYASAKI
Wendy Miyasaki earned a BS in Soil Science summa cum laude from UC Berkeley in
1979. She has worked for the University of California for 16 years--7
years in the central development office at UC Berkeley working in the
area of development services; 2 years at UC's Hastings College of the
Law; and for the last 7 years has been the Annual Giving Director
at the UC Berkeley Library.
What are you asking for?
Who can chair your campaign?
Who to ask to give to the libraries
Providing a context
LYNN TROJAHN
Lynn Trojahn has been in the development field for over 12 years
working predominantly in the San Francisco Bay Area and now Albuquerque,
her home town. She has a bachelor's degree in International Relations
from Colgate University and a master's degree in International
Management from the American Graduate School of International
Management. In November 1993, Lynn became the first director of
development for the University of New Mexico General Library system.
The development program has greatly expanded, almost $1,500,000 has
been raised in three years. Lynn is in the second year of a two-year,
million dollar campaign for the libraries, and has enrolled UNM's basketball coach, Dave Bliss, as the annual fund chairman. Lynn is one
of the founding members of ALADN. She is also a member of NSFRE and
many civic and non-profit organizations in her community.
ABSTRACT:
Reinventing Fundraising: Realizing the
Potential of Women's Philanthropy by Sondra C. Shaw and Martha A.
Taylor, states, "If there are any universals in what motivates women to give,
they can be summed up in six categories, all beginning with the letter C:
desire to change, create, connect, commit, collaborate and celebrate their
philanthropic accomplishments." This talk will focus on the third "C,"
Connect.
The presenter will highlight some of the ways that Wellesley provided opportunities for individuals to connect with the institution and each other. These connections have resulted in a strong annual giving program and a successful--and enjoyable--capital campaign.
LORRAINE SATO TAMARIBUCHI
Lorraine Tamaribuchi earned her BEd at the University of Hawaii and her MA
at Stanford. She is an honorary alumna of Wellesley
College. For ten years, she served as Wellesley's Director of Class Fund
Programs, overseeing the annual fund efforts which included fund raising
through alumnae reunions, regional clubs, and parent programs. Returning to
Hawaii in 1991, she has been Director of Development for the Honolulu
Symphony, Planned Giving Officer for The Nature Conservancy of Hawaii, and
is currently Director of Regional Development-Maui for the University of
Hawaii Foundation.
BARNES RIZNIK Dr. Barnes Riznik is the former Director of Grove Farm Homestead and Waioli Mission House on Kauai. He is an affiliate graduate faculty member of the Department of American Studies at the University of Hawaii. Before coming to Hawaii, he served thirteen years as Vice- President of Old Sturbridge Village in Massachusetts. He is also a longtime elected member of the American Antiquarian Society Research Library in Worcester, Mass.
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EDWARD R. JOHNSON
Ed Johnson is Dean of Libraries and Doris Neustadt Professor of
Library Service at Oklahoma State University. He has been in that post
since 1987. Prior to that he was Director of Libraries at North Texas
State University and came to that post with experience at the libraries of
Pennsylvania State University, the University of Iowa, and the University
of Colorado. Ed's MLS and Ph.D. degrees are both in library science from
the University of Wisconsin at Madison. He has been active in the Texas
Library Association, the American Library Association, and the Oklahoma
Library Association which he served for one term as President and is the
recipient of OLA's Special Meritorious Service Award. He was chair of the
AMIGOS Bibliographic Council, a delegate to the OCLC Users' Council, a
delegate to the White House Conference on Libraries and Information
Services, and is currently chair of the Big Twelve Library Consortium.
Ed was also a UCLA Senior Fellow and received the Administrator of the Year award in 1996 from the Oklahoma Chapter of the American Society for Public Administration. Ed loves to fish, especially fly fishing in Colorado, but his biggest fish was a fifteen pound Peacock Bass caught in Venezuela. In regard to fund raising, his favorite experiences were starting two friends of the library groups from scratch (at North Texas and Oklahoma State) and creating the Oklahoma Research and Community Library network (ORACL) about which he will speak at the conference. ORACL is a multi-type library network which was funded entirely from grants.
Last summer my office worked with our AUL for public service and collections to create a donor outreach program called Library Links. The program is designed to educate potential donors to the central role new information technology plays in the teaching and research mission of the university. Links participants spend three hours in the library in a single session. They meet several reference librarians, and are given hands-on instruction in our electronic classroom. They learn to use the library's catalog and information center (including a variety of periodical databases, the Orbis Oregon consortial zcatalog, and other library catalogs). They visit Government Documents, then return to the classroom to learn how to "surf" the Web for information.
From a development standpoint, the Links program has earned us access to new major donors, and has helped sell the administration on the library as a key calling card to institutional donors as well. While it is labor intensive, it targets the audience we need to reach, and delivers our message effectively.
The Links program provides a model for involving library faculty at what they do best--teaching. Our staff have enjoyed showing off new library technology to this appreciative audience. When gifts have come in by virtue of this cultivation, they have felt the thrill of being part of the development team.
Last year I shared the concept with a few other schools, notably Arizona State and the University of North Carolina. I would be interested in finding out how the program has been adapted to local needs.
I would see this session as interesting any or all of the non-development managers attending the conference. The topic also addresses one of the greatest challenges we face: how to elicit support for technology from a generation which has little contact, understanding, or affection for it.
MIMI GROBER
Mimi Grober has been in development for eight years; before
coming to the University of Oregon Library System in 1994 she served as
development director for a consortium of museums and historical societies in
New York and the Mid-Atlantic region. She began her development career at
UC Berkeley, in development services. Grober is a graduate of UCLA
(Design, '80).
The University of Oregon Library System's $10 million endowment goals include $4 million for acquisitions, $4 million for information technology, and $2 million for faculty positions. This year to date (since July 1) the library has received gifts totaling three million dollars (endowing the library's management activities and the library's areas of greatest need), which brings funds raised during the Oregon Campaign to more than $6 million.
We also have created an endowment of over $2 million from the sale of NOTIS to fund technology. We also have directed unrestricted monies from the annual fund to fund databases and CD-ROMs to enhance the collections. Finally, we have solicited the senior class of 1996 to help acquire scholar workstations for our new General Information Center. What I think is unusual about the Northwestern experience is the broad range of funding models that we have used to raise money for technology--outright gifts and planned giving; restricted giving and use of unrestricted funds; fullyexpendable gifts and endowment; individuals and corporate matches; (also a grant from the Chemical Abstract Services to create a facility to teach students and faculty to conduct online searches).
HARRIE M. HUGHES
Harrie Hughes has been Director of Development at Northwestern University
Library since 1993. From 1991 to 1993, she was Assistant Director of
Development Communications in Northwestern's main development office where
she created two publications that were given silver and bronze awards by
the Council for the Advancement of Education (CASE). One was cited in CASE
Currents as an example of excellent stewardship of donors. Harrie had her
own communications and marketing business for 10 years. She previously
worked as a journalist with United Press International in New York and
Chicago, as Director of Public Relations at Saint Joseph Hospital, and as
Director of Public Relations at Rush-Presbyterian-St. Luke's Medical
Center, both in Chicago. She grew up in the newspaper busines, working on
family-owned newspapers in New Hampshire and Upstate New York. She earned
a BA in American history at Manhattanville College (Purchase, N.Y.), an MA
in Pastoral Studies at Loyola University (Chicago), and is certified in
spiritual direction by the Institute of Spiritual Companionship (Chicago).
She has taken numerous fiction, poetry, and memoir-writing courses at the
Ragdale Foundation in Lake Forest, IL. Her husband, Frank, is a
neurobiologist at Rush-Presbyterian-St. Luke's Medical Center and is
completing a text book based on computer software he has developed for
teaching in a problem-based curriculum. They have two children. Lindsay is
a sophomore at Denison University and Nick, an Eagle Scout, is a high
school senior waiting to hear from colleges and universities in the west
so he can pursue extreme skiing and snowboarding. The family are avidskiers--Harrie and Frank met skiing in Aspen. In December, Harrie took a
two-day snowboarding clinic that was "humbling and bruising, but
exhilarating." She says "What am I most grateful for? My family--both the
one I grew up in and the one I am a parent of.
DAVID KOCH
David Koch is Associate Dean for Special Collections and Development, Library Affairs,
Southern Illinois University at Carbondale. He has over 25 years experience in Special
Collections at SIUC, beginning as Rare Books Librarian, and moving up (?) as Curator of
Special Collections and University Archivist, and Director of Special Collections and
Development before the most recent title change. A goodly percentage of his time has been
spent in collection development and, consequently, fund raising as well, working with the
Friends group, grant writing (two Title II-C's, e.g.), major gifts, and endowments.
When Carolyn Snyder became Dean of Library Affairs in 1991, the "Development" tag was made
official, and Library Affairs since has entered into a more formal relationship with the
SIU Foundaton and the University's overall Development program. During the past five years,
Library Affairs also has come to the forefront for information management on the SIUC campus,
with distance learning centered in Morris Library, and the creation of a Regional Center
for Distance Learning and Multimedia Development within the Library's Instructional Support
Services unit. Finding Development dollars for the "new" as well as the "old" presents
interesting challenges and opportunities.
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